About Us

Dragonfly Productions


Dragonfly was founded in 2004 and has been part of the Shine Group since 2007.
In that time we have produced more than 170 hours of factual television: from returning series like The Family and The World's...and Me, with Mark Dolan, to major one-off events, including Pirate Ship - Live and the upcoming Plane Crash. Our programmes have been sold, or re-versioned, in more than 50 countries worldwide.

Sanjay Singhal - Managing Director

Sanjay Singhal
Sanjay Singhal joined Dragonfly in May 2007 as Creative Director.

He spent most of his career at the BBC, which he first joined as a trainee producer. He started in News and Current Affairs, became a Senior Producer at Newsnight and then spent two years covering America as the BBC's Washington Producer. He was a Series and Executive Producer on a range of peak-time documentary and factual entertainment series for all the BBC channels including the RTS award-winning series two of "The Apprentice".

In his four years at Dragonfly, Sanjay has overseen some of the company's biggest series including "One Born Every Minute"’, "The Family" and "The Hotel", as well as a number of high-profile single documentaries and events: "Jamie Oliver: Eat to Save Your Life", "Kill It, Cook It, Eat It", "The Event: How Racist Are You?" and "Gok Wan: Too Fat Too Young". He was made Managing Director of Dragonfly in August 2009.

Steve Nam - Chief Operating Officer

Steve Nam
Steve Nam is Chief Operating Officer of Dragonfly having joined the company in November 2009. Steve has held a number of senior positions at various major UK Broadcasters, including the BBC, Five and Virgin Media.

He spent 15 years at the BBC running the Commercial Agency, where he was responsible for a number of ground breaking co-productions and gap financing the BBC's in house production output. At Five and Virgin, Steve was Head of Rights and Director of Commercial respectively, running the Business Affairs departments and being charged with the channels' rights strategy across linear and digital platforms, as well as Commercial Development and distribution.

Steve manages the day to day operations of the business with Sanjay, and oversees all Dragonfly's Commercial, Financial, Business and Legal Affairs, Business Development and Rights Exploitation.

Lee Attreed - Head of Finance

Lee Attreed
Lee joined the company as Financial Controller in November 2006 and became Head of Finance in 2007. He has a broad range of media finance experience having qualified as a Chartered Accountant at Grant Thornton UK LLP.

Ash Potterton - Head of Development

Ash Potterton
Ashley joined the company in January 2008 as Head of Development.

Prior to that he spent more than three years as Head of Development at Love Productions, where he developed a range of successful documentaries and Factual Entertainment series. His credits include "The Baby Borrowers", "Young Mums' Mansion", "Filthy Rich and Homeless", and "Britain's Youngest Grannies" for BBC3, "Boys and Girls Alone" for Channel 4 and "Cirque de Celebrité" for Sky One.

Before specialising in Development, Ashley was a freelance Producer/Director working at a number of independent companies and making documentaries for the BBC, Channel 4, Five and Discovery.

Edwina Silver - Executive Producer

Edwina Silver
Edwina initially joined the company in January 2006 as Head of Development. She has overseen much of its development slate helping to secure business with all major UK and US broadcasters as well as winning several high profile commissions of her own including "Pompeii Live!", "Pirate Ship Live!" (FIVE), "The Pirate Code" (NAT GEO), "Revealed: The Aztec Massacre" (FIVE/WNET), "Transvestite Wives"/ "Teen Wives"/ "Polygamous Wives" (SKY), "Super Botox Me" (Channel 4), "Among The Apes" (FIVE/BBC Worldwide).

Before joining, Edwina was a freelance Producer working at a number of independent companies and making documentaries for the BBC, Channel 4, Five and Discovery, including BBC1's Child of Our Time, Mysteries and C4's MindShock - Feral Children.

Edwina has also worked as presenter on award winning series for the BBC such as Animal Hospital, City Hospital and Holiday. She also presented Fighter Plane Dig Live! Operation Live, Pompeii Live for Five and the Big Art Challenge. More recently she was one of the presenters on BBC1's The People's Museum.

Sarah Swingler - Executive Producer

Sarah Swingler
Sarah joined Dragonfly in January 2010. Before joining, she was Executive Producer at Darlow Smithson Productions for three years where she oversaw a wide range of UK and US peak-time output: from feature length documentaries to presenter-led popular factual and specialist factual series.

Credits include the critically acclaimed documentaries "Tsunami: Caught on Camera" (Channel 4/TLC) and "Killer in a Small Town: The Ipswich Murders" (Channel 4), ratings winner "Richard Hammond's Engineering Connections" (BBC 2/Nat Geo), CGI natural history series "Atlas 4D" (Discovery), observational "Julia Bradbury's Ultimate Rock Climb (BBC 1), and long-running series "Man Made Marvels: China" (Discovery Asia) and "Megastructures" (Five/Nat Geo).


Previously, Sarah was a Director and Series Producer at a number of independents, directing the first ever episode of "Wife Swap" (Channel 4), "Making Babies the Gay Way" (Channel 4), "Allergic to Life" (Channel 4) and "The Baby Mind Reader" (Five).

Mark Roberts - Head of Factual

Mark Roberts
Mark Roberts joined Dragonfly in March 2010.

Beginning his career at Granada, Mark worked on some of television's longest running series including What The Papers Say and World in Action. Moving to the BBC he worked on a range of programmes including Modern Times and MacIntyre Undercover. He combined working as a director and series producer with developing a number of innovative programmes including The Lost World of Mitchell and Kenyon.

Joining Channel 4 in 2005 Mark was responsible for a breadth of projects from drama-documentary to popular factual including the multi-award winning China's Stolen Children.

Prior to joining Dragonfly Mark was Head of Factual at Diverse.

Simon Dickson - Creative Director of Dragonfly

Simon Dickson
Simon Dickson is Creative Director of Dragonfly Film & Television Productions. Between 2006 and May 2011, he was Deputy Head of Documentaries at Channel 4, where he was responsible for the Channel's 9pm series strategy. His credits include 24 Hours In A&E; Amish: World's Squarest Teenagers; Coppers; The Family; The Force; Meet The Natives; International Emmy winner The Boy Whose Skin Fell Off; The House of Obsessive Compulsives; and Cutting Edge docs Living With Brucie and A Boy Called Alex. He co-created and commissioned the highly successful Dragonfly series The Hotel, The Family, and One Born Every Minute (BAFTA Best Factual Series 2010), and has also dipped his toe into cross-platform TV, as the commissioner of 2010's experimental multiplatform event, Seven Days.

Janet Smyth - Head of Production

Janet Smyth
Janet's prior experience at Diverse Group involved financial and commercial oversight of a multi-million pound slate of international productions ranging from drama to factual and factual entertainment to entertainment

Iain Walmsley - Head Of Business Affairs

Iain Walmsley
Iain's career in the media began with the BBC back in 1996. He qualified as a solicitor in 2003 and has worked in various roles within the BBC and ITV. From 2008 to 2011 he worked for Rights.TV as a consultant, advising a number of production companies on issues relating to the development, production and distribution processes.

Elsa Sharp - Talent Manager

Elsa Sharp
Elsa Sharp joined Dragonfly in September 2011 as Talent Manager to source key individuals across all levels to work on numerous productions.

Elsa was previously a freelance Talent Manager working for Firecracker Films, Raw Television, Objective Productions and Gogglebox Entertainment amongst others.

She has worked in production and development at indies including Two Four Broadcast, RDF Media, Wall to Wall Television and BBC Entertainment.

She is the author of 'How To Get a Job in Television' which was published in 2009 by A&C Black.



Our Clients

  • BBC 1
  • BBC 2
  • BBC Three
  • BBC 4
  • Channel 4
  • Five
  • Sky One
  • National Geographic
  • Discovery
  • CDN